What?

Digital Branding Services encompass a wide range of activities such as curating your brand story for the digital space, building and nurturing a loyal follower base, distributing content across social media, and much more. Each of these activities is carefully aligned with consumer habits, behaviours, reactions, and inclinations, ensuring that your brand resonates with the right audience in the right way.

When?

Digital branding becomes essential when you want your brand to be memorable in your customer’s mind and leave a lasting impact. Different types of users respond differently to the content you share across social media channels, and this is where digital branding brings in both uniformity and relevance. It ensures that no matter the platform, your brand voice remains consistent and meaningful.

To create a unique and engaging digital experience, digital branding is no longer optional – it’s necessary. There was a time when “word of mouth” was the most reliable form of marketing. Today, in the digital era, this has transformed into what we call “word of digital mouth.” Through strong digital branding, your customers not only connect with you but also become advocates who carry your story forward in the online space.

How?

Consumer behaviour analysis

Once we gain clarity on your brand, its needs, future prospects, and your audience’s behaviour, we move forward.

Hitting the right target

We create a digital branding language that highlights your USP while filling the gaps your brand is missing, ensuring your communication reaches the right audience.

Consistency

Once we capture your brand’s pulse, we ensure consistent digital communication that gradually builds your digital brand—whether it’s a person, product, service, or company.

How much ?

Always offered as a package service.

What?

Search Engine Optimization comprises of various activities such as on-page SEO, off-page SEO, technical SEO, etc.

On-page and off-page SEO

Anything and everything that is done on your web pages is a part of on page SEO. For example-writing blogs for your website, SEO integrated copywriting related to your products, etc. falls under this service. On the other hand, anything and everything that happens off your website's page, for example- backlinks, guest blogging, etc. is a part of off-page SEO service.

Technical SEO

Anything technical undertaken to improve Search Rankings, eg.- site indexing to help bot crawling, sitemap, site speed, 404 page enabling, H1 tagging, etc.

When?

SEO becomes essential when your goal is to appear in your audience’s top search results. If your product or service is frequently searched online, SEO drives the right traffic to your website. It ensures your brand stays visible and competitive in search listings.

How?

Audit and analysis

The process begins with a website audit, followed by competitor and keyword analysis, and finally building an SEO-friendly content strategy.

Continuous process

After setup, SEO becomes an ongoing process that requires regular effort to achieve and sustain results.

How much ?

The cost of SEO depends on several factors and can only be finalized once we understand your objectives. We begin with a website audit and analysis, based on which we share a tailored quote.

What?

Search Engine Marketing (SEM) uses strategies to boost a website’s visibility on SERPs (Search Engine Results Pages). It includes different ad types such as Google Search Ads, Display Ads, and Video Ads. A mix of two or more formats is offered under Google’s Performance Max campaigns. SEM is often referred to as PPC (Pay-Per-Click) advertising, which covers a variety of ad formats — text ads, responsive search ads, dynamic search ads, image ads, video ads (YouTube), product shopping ads, showcase shopping ads, and call-only ads.

When?

SEM is essential when you want to connect with your customers in a cost-effective way, at the exact moment they’re seeking information. Since most consumers search for products or services on Google, having your ads visible increases website traffic and boosts the chances of conversion.

How?

How do we run your google ads? By selecting the right type of ads based on the desired results.

Call-Only ads

Call-only ads focus on mobile users, driving instant phone calls and direct engagement with potential customers.

Text ads

Text ads, often called extended text ads, appear when users search for specific terms on a search engine. These ads are created using targeted keywords, and their visibility depends on the search volume and relevance of those keywords.

Dynamic search ads

Dynamic search ads are automated and pull results directly from your website content. They work best for structured, content-rich websites or those offering multiple products.

Image ads

Image ads appear across the Google Display Network, showing visuals of your product or service on partner websites. They’re ideal when the visual appeal of your brand can drive attention and engagement.

Video ads

Video ads are powerful storytelling tools that drive high engagement across platforms like YouTube, TikTok, and Reels. Though costlier than search ads, they deliver strong results at scale, making them ideal when reach and impact are the priority.

Shopping ads

Google Shopping Ads are ideal for e-commerce websites. When users search for products you sell, your ads appear in the shopping section with product images, prices, and direct links to your product landing pages, driving qualified traffic and purchases.

How much ?

Our SEM services usually come as a package with other services.

What?

Popular social media marketing platforms include Facebook, Instagram, YouTube, and LinkedIn. Ads on these platforms are targeted based on user interests and behaviors. Campaigns can be designed for multiple objectives such as boosting reach, generating leads, building brand awareness, driving website traffic, or increasing followers.

When?

The best time to start social media marketing is now. But before “when,” the question is “why.” Social media accounts are the fastest and easiest way to reach your audience. If your pages are inactive or irregular, marketing fills that gap. With active ads tailored to user interests and behavior, your brand stays visible. Whether you’re a startup or an established business, not being present on social media is risky—because your customers will look for you on the platforms they use.

How?

Social media audit

For existing social media accounts, we begin with an audit—analyzing past posts and ads to plan fresh campaigns. For new brands, this audit takes the form of research, guiding the creation of accounts from scratch.

Platforms & budgets

We pick the platforms best suited for your brand, run tailored ad campaigns, and continuously track results—making adjustments whenever needed.

Reports

We share regular reports, use them to refine existing campaigns, and launch new ones whenever required.

How much ?

The ad budgets depend on how aggressively you want to market your brand on social media. But, it's not just about spending those budgets to trigger purchase. It's more than that. With SMM, you are making a brand. So, you should be prepared to look at the bigger purpose. We will be, too.

What?

Email marketing is an activity that helps you talk about your products and services in your customer's personal space. By 2023, there will be an estimated 4.3 billion global email users, according to Statista. Brands are deploying AI—powered tools for various email marketing functions There are various types of emails-
Promotional Emails
Alerts, Updates
Transactional Emails
Subscription Emails
Monthly Newsletters
Informational Emails
With every email, if people are made to feel that their needs are being met or the email is talking directly to them about something that they think is relevant, the email marketing services are more likely to witness success.

When?

Emails serve multiple purposes—from staying connected with customers to sharing important updates, alerts, and reminders. They’re also a great way to send promotions, introduce new products or services, and share newsletters or welcome messages. Email marketing keeps your brand consistently present in your customer’s inbox.

How?

A strong subject line

The first thing your email contact notices is the subject line, so we craft it to be engaging and click-worthy—without ever being misleading. The email template design comes next, supporting the message and brand visually.

A definite purpose

First, the email’s intent must be clear. Then we determine the CTA—guiding customers to your website, landing page, social media, WhatsApp, or an email reply. Finally, we plan the frequency, whether daily, weekly, or as needed.

Email design

In email design, the purpose drives every choice. The message should be clear at first glance, with the length, colors, fonts, and overall look aligned to support effective communication.

How much ?

We prefer not to offer email marketing as a standalone service.

What?

Influencer marketing is about leveraging influential people—often on social media—to shape perceptions and promote your brand. Just like in the past when our decisions were influenced by peers or celebrities, today influencers help build brand awareness, create impressions, and guide audience thinking beyond just purchasing.

Influencer marketing may not drive immediate sales, but it builds brand recall that pays off over time. While celebrity influencers were once the go-to, today every platform has niche influencers with loyal followings.

When?

Influencer marketing is effective for reaching the right audience, boosting brand awareness, and increasing social media engagement. By collaborating with influencers who have genuine followings and high engagement, new brands can quickly grow their online presence. Our services ensure these influencer resources are used efficiently and strategically.

How?

The right audience

We select influencers based on their audience. We analyze their social media accounts and determine whether the audience aligns with your product/service.

Avoiding clashes

We avoid conflicting brand messages by ensuring that we choose influencers who can truly endorse a product. No matter how much money a brand is ready to shell out, the truth remains the truth. A beauty influencer may not be the right choice for a fitness brand.

Deliverables that deliver

Whether it’s a reel, post, story, review, or video testimonial, we ensure every piece reflects your brand’s purpose and communicates the right message clearly.

How much ?

The amount is oscillating and can only be fixed based on what you really want out of this service. How big is the campaign, how many influencers do you want to rope in, what shall the deliverables be and most importantly, how much you are willing to spend.

What?

Media planning and buying strategically places the right ads in front of the right audience, at the right time and on the right platform—ensuring your message reaches where your audience actually is.

What media buying does is it puts your brand in front of your audience.

When?

Media planning and buying is essential for generating leads, sales, conversions, and brand awareness. At every stage, it helps engage your audience and guide them toward conversion—without it, potential customers may turn to competitors.

How?

Phase-wise strategies

Just as every audience segment is unique, each phase of brand communication is different. We specialize in guiding your audience through every stage—selecting the right media placements, attracting and converting prospects, and ultimately turning them into loyal customers.

Effective media placements

With our fitting media buying strategies and ad placements, we make your brand talk to your audience on all relevant platforms.

How much ?

The price for this service depends on the digital strategy, the channels involved, the TG to be targetted, the locations to be chosen, etc.

What?

Without insight, navigating the market is like entering a vast sea blindfolded. Competitive analysis and audits reveal key players, dissect their strategies, and help you gain an edge by effectively reaching their audience.

When?

Competitive analysis and audits are essential at every stage of your brand’s journey. Understanding your competitors’ strengths, weaknesses, features, and strategies helps you define your own and gain an edge in the market. The best time to start is always now—know your competitors and do it better.

How?

Determine competitive market share

We analyze your competitors’ strength and market share and conduct an in-depth research and competitive audit to decipher what led them to capture the audience. The research conducted is detailed and in-depth, rest assured, your business is bound to enjoy a competitive edge.

Communicate matrix and strategies

With our experience and expertise, we create clear and comprehensive matrices comparing your performance with competitors, providing valuable insights for developing future strategies.

How much ?

Comes as a package service with brand strategy, positioning strategy or any of the digital services. Never done standalone.