What?

Just as identity defines a person, brand identity defines a business. It goes beyond introductions—it makes your brand stand out, become instantly recognizable, and occupy a distinct space in your customer’s mind. Think of how ‘Just Do It’ reminds us of Nike or how the Golden Arches instantly connect us to McDonald’s—that’s brand identity at work. A brand identity design agency identifies the unique element in your product or service that can set you apart, and builds your entire design and communication strategy around it.

When?

Be it launching a brand, launching a new product, creating visual communication materials or any other promotional activities, brand identity is needed everywhere. The objective is to ensure that every asset or promotional materials bears a certain identity in terms of its visual communication approach, so that your brand can be recognized and recalled easily. Building an identity, is all about consistency.

How?

Defining typography

Your customers may not consciously notice typography, but they always feel its impact. The choice between rounded or edgy fonts, their size, weight, and prominence—all influence how your brand is perceived. We carefully craft these details to ensure your typography communicates the right personality and leaves a lasting impression.

The magic of colours

Colors carry strong psychological impact—and the same applies to your brand identity. Leading global brands use colors strategically to trigger emotions that connect with their audience. When people see a color, they instantly feel something. Our role is to ensure those feelings align perfectly with your brand by choosing the right color palette.

Forms & shapes

Shapes and forms are subtle yet powerful elements of brand identity. Each form conveys a distinct emotion—warmth, boldness, confidence, sharpness, minimalism, or dynamism. The shapes you choose define how your brand feels and speaks visually, making them a vital part of your overall identity.

Adapt and adopt

All these elements together form the building blocks of your brand identity. We ensure that every detail is crafted with precision, while also leaving room for refinements based on expert internal and external reviews.

How much ?

We prefer to offer this as a package service.

What?

Brand guidelines are a set of defined rules that ensure consistency in a brand’s visual and verbal identity across all channels. They cover the brand’s idea and positioning, correct usage of logo, fonts, typography, graphics, and illustrations. In addition, guidelines establish a unique verbal ecosystem — defining tone, voice, and personality. Most importantly, they also highlight what not to do in brand communication and design, ensuring clarity and consistency everywhere.

When?

A brand guideline becomes essential when communication is directed towards diverse target audiences and executed by multiple people within the brand. It ensures consistency in messaging, establishes a unified communication style, and serves as a reference for employees and associates who represent the brand.

How?

Understanding you

Your idea of what your brand should look like and what it should not.

Understanding your target audience

Identifying your consumers and creating communication design that truly appeals to them.

Finalizing the design elements

Once we understand your brand and audience, we define the visual and verbal elements, along with their usage across different platforms.

How much ?

The question here is-do you really need this service? And if you do, how much in detail will you want us to go and to what extent will these guidelines govern your communication. To give you a ballpark number, a basic brand guideline starts from ₹70,000 onwards.

What?

A brand name is just like naming a child — you may seek opinions or explore options, but deep down you already know the name that feels right. Once chosen, it becomes an inseparable part of identity. The same holds true for brands.
A tagline, on the other hand, is a powerful catchphrase that instantly conveys what your brand stands for and the value it brings to its customers.

When?

Do you really need a brand name consultant like us? The answer is both Yes and No.

Yes, because we can suggest names that not only align with your business but also resonate with your preferences. No, if you’ve already finalized a brand name and there’s absolutely no scope or need to change it. (Yes, that happens too!) Once your brand name is set, the next natural step is to create a tagline — a phrase that often becomes an integral part of your logo and overall identity.

How?

Based on your product/service

We create brand names that align with your product or service, resonate with your potential users, and carry the right personality traits—be it feminine, masculine, gender-neutral, global, or with a regional touch.

Selection Criteria

While creating a brand name, we carefully consider qualities like spelling, pronunciation, recall value, uniqueness, brevity, trademark availability, and even domain availability. Alongside, we craft a tagline that clearly communicates your brand’s purpose or the problem it solves. For instance, for a silicone sealants brand Bondzil, we coined the tagline — ‘The Seal of Perfection’.

How much ?

Brand name: ₹2,00,000 (10 options)
Tagline: ₹1,00,000 (5 options)
Non-refundable. Non-negotiable.

What?

The history of logos goes back to the time when people marked their cattle or goods to identify ownership — the earliest form of a trademark. Today, logos have evolved into powerful brand symbols. Whether it’s an abstract mark, mascot, combination mark, emblem, lettermark, pictorial mark, or wordmark — your logo becomes the face of your brand, shaping how your audience recognizes and remembers you.

Whether you’re rebranding or creating a fresh identity, your logo is always the starting point. In many cases, even before the brand name makes an impact, it’s the logo that stands out. A well-crafted logo should reflect your brand’s essence — aligning with your product, service, and vision — and leave a lasting impression.

When?

A new logo design becomes essential in various scenarios—when launching a new company, introducing a fresh product within your existing business, rebranding your current identity, or when your existing logo feels outdated and requires a makeover. It also becomes necessary in cases of mergers or acquisitions, where a refreshed logo helps align the brand with its new vision and direction.

How?

Making it timeless

We make simple, meaningful logos that relate to your product or service well.

Relevant across platforms

10 years ago, the platforms for logs were limited. Now the media where logos are displayed are so many that we make sure it stays relevant and visible across them all.

Product/Service considerations

The size of your product, it's weight, the audience and the users, the fonts & the colours that will appeal them is all taken into consideration. For a service, the intangible factors are taken into account.

How much ?

As a part of a package, the rates are decided accordingly. If logo design is being done as a standalone service, it starts from ₹5,00,000.

What?

A company brochure primarily showcases information about the organization, its founders, vision, mission, and core values, followed by details on its products or services, clientele, unique selling points, and market presence. It acts as a condensed version of your website, representing your offerings in a compact format. Brochures can be distributed online or offline, with design elements adjusted to suit the platform and ensure relevance.

When?

A brochure design is primarily utilized by a company’s sales or business development team to introduce potential clients to its products, services, or brand. It also serves as an effective tool for sharing brand information in a convenient format. Being compact, a brochure can contain all essential details about a brand within a single document, making it complete and self-contained.

How?

Research, before anything else

As your brochure design agency, we delve into understanding your company’s values, what sets your products or services apart, the competitive landscape, and your target audience’s preferences—including the language that resonates with them. These insights guide decisions on your brochure’s cover, copywriting, graphic design style, and overall page layout.

A strong cover page

We start your brochure design with a cover page that either teases, conveys, or simply grabs the viewer’s attention. Regardless of whether the industry is serious, technical, or consumer-focused, we ensure the cover immediately engages and hooks the target audience.

Relevant, complete information

After the cover captures attention, the inner pages continue its impact. Both the visual and verbal language is consistently maintained throughout, ensuring uniformity while clearly presenting the products, services, or brand.

How much ?

A 12 pager will typically cost around ₹70,000. The final price however, depends on the total number of pages, content creation, & photography.

What?

A product’s packaging communicates with customers even before you do. It often serves as the first, last, and perhaps most impactful opportunity to sell your product. However, a well-designed package does more than just drive sales—it can achieve much beyond catching attention on the shelves.

When?

Packaging design becomes essential when you want to refresh your brand based on market feedback or for branding purposes. It’s also useful when introducing a new product category to your existing lineup. Most importantly, it’s crucial when unbranded products struggle to attract buyers.

How?

Product features

The size, the form, the quantity, etc. are all the factors that are considered before deciding the packaging style.

Market understanding

The product’s packaging design also takes into account the target market and its price range, shaping the final look to suit both audience and positioning.

Adaptability

In the future, the product may have different sizes, or it may be sold in a completely different market. In both cases, the packaging should be easily adaptable to still remain appealing

How much ?

Master packaging design with photography: ₹5,00,000
Packaging design without photography (Illustrative): ₹3,00,000
Variant & size Adaptations: ₹30,000 each