Your Brand
Position Test.

Not sure how your brand is doing? Take this Brand Position Test. In a few minutes, you’ll see where your brand stands, what’s working well, and what needs a little push.

It’s a quick way to get clear on your brand and plan your next steps with confidence.

1. How well do your marketing collaterals convey your brand’s uniqueness?

Superbly. Customers know exactly why to buy. (4 pts) Quite well, but could be clearer. (3 pts) To some extent. (2 pts) Not well at all. (1 pt)

2. How strong is your brand recall in the market?

Extremely strong. Recognized instantly. (4 pts) Good. Known among many customers. (3 pts) Average. Some recognition. (2 pts) Weak. Hardly remembered. (1 pt)

3. How consistent is your brand communication?

Very consistent. All touchpoints aligned. (4 pts) Mostly consistent. Small gaps. (3 pts) Inconsistent. Different styles used. (2 pts) Not consistent at all. (1 pt)

4. How innovative is your brand compared to competitors?

Very innovative. Always ahead. (4 pts) Innovative sometimes. (3 pts) Rarely innovative. (2 pts) Not innovative at all. (1 pt)

5. How emotionally connected are your customers to your brand?

Deeply connected. They love us. (4 pts) Somewhat connected. (3 pts) Slightly connected. (2 pts) Not connected at all. (1 pt)

6. How clear is your brand’s vision for the future?

Crystal clear and inspiring. (4 pts) Somewhat clear. Could improve. (3 pts) Not very clear. (2 pts) No vision yet. (1 pt)

Your Brand Score

0/24

Rookie

No matter what your score is, we have the right ingredients to build the momentum of your brand.